Something often forgotten by many amateur web designers it the part colour plays in the grand design of their work. Web design Perth companies have often spoken of the importance of colour in their sites, saying that a colour can sometimes make or break a site. This is because when the audience is unable to interact with a human figure as they would with traditional commerce, they have to rely on other things instead, such as colour suggestions and the like.
When people go online, one of the first things they encounter in a site is its colour. Surely we have all encountered by now the theories of colour signifying specific characters. There are even those who argue that every colour has a meaning.
There may well be something to these theories. There was an experiment conducted not too long ago to see if people would be affected by different colours when they were partaking of nourishment. Their results showed that people ate less when they ate off a red plate as compared to when they ate off a blue plate.
You can't expect to be able to produce a true and solid determination out of these, though. Many of the claims we can draw are yet largely speculative. Nonetheless, the studies do serve to underline the importance of colour in consumption.
A website designer cannot possible neglect to take note of this. The selection of colours is in fact a crucial part of the website design process for many companies. There is serious thought that goes in to the selection, and considerations go beyond mere beauty.
Beauty is still a consideration, though. Aesthetics are important to online users, so colours have to be aesthetically pleasing. Consider how a lovely pencil sketch of a lion on the savannah might turn into something garish if it were coloured in the wrong way.
There is more to colour selection than images, however. The prevalence of colour on sites is absolute. Even the text has a colour.
Many of our design groups at present use a few recurring themes in colour selection. Varying tints of one colour can be used for an easygoing appearance. There are also people who select opposite colours on the colour wheel to bring out each colour's value.
One should also give thought to the matter of how one's audience will understand a specific colour. There is a great deal of variation to be found in the interpretation of colours because of people's upbringings and cultures. Get to know your consumer base and see which colours are favourable to your aims.
There is clearly much currency to the assertion web design Perth experts have about the significance of colours. Web designers know they have nothing to lose even if they do take note of the assertions, so colour is being given more attention nowadays. First-time designers should be sure not to ignore this factor.
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